Babes Ride Out

Roll Call |Trinia|One of the Creators of Hinterland Empire

Roll CallAshmore Ellis

If we had to describe Trinia in one word, we'd immediately say humble. She is one of those types that doesn't complain, always has a smile on her face, and supports everyone around her. Her motto in life and work? "Let's Go Everywhere" and she actually lives by it. Get to know this business owner, friend, and amazing human on today's blog. 

Trinia Jean @hinterland_empire 

Location: Sonoma County, Occidental, CA


What do you ride and how long have you been riding? I have been riding since I was 10 if you count mini bikes. I currently own a '74 BMW airhead, a 2009 Aprilia Dorsoduro, and a '78 Puch moped. 
Favorite ride? My favorite ride is in Humboldt County, to the tiny Lost Coast town of Petrolia. It's a wide loop you can start in the Victorian town of Ferndale, it takes you through the hills of Humboldt, to the ocean, to the Mattole river and then inland through the redwoods and back to highway 101, where you can hope onto the Avenue of The Giants if you desire. There's one bar/restaurant in Petrolia, and a neat old graveyard. Make sure you leave Ferndale with a full tank! Despite it's name there is no gas anywhere in town. 

Tell us all about Hinterland Empire and what inspired you to start it. 
We wanted to create a way to make a living but also be creative at the same time. We noticed a lack of adventurous, empowering and badass themed apparel for women and decided there was a niche.  

How long have you been doing Hinterland Empire and how did you get started?
Hinterland got started three years ago. I had about 10k saved and I bought a press and other equipment, and had a friend fly in to treat us to print. It was rough for awhile, we made a lot of mistakes at first but that's all part of the process. 

What has been the best part about owning your own business / what is it like to own your own business? The best part of owning your own business is that it's all within your power to drive, create and educate yourself as you go. No one else is there holding your hand, or holding you back, or telling you no.  

What is the hardest part? We have a 100% commitment to American made apparel and that is the hardest thing to do, because we only have 2% of the market to choose from. 

What are your goals for Hinterland Empire? Our goals are to continue as we are: creating expressive, edgy, empowering and stylist designs for humans doing rad shit. We'd rather sell you one great shirt that you wear until it disintegrates, than ten shirts that will just sit in your closet. 

How did you first hear about Babes Ride Out? Through friends and obviously the 'gram. 

Any recommendations for riding in your area? Rad spots?
There are amazing roads where we live. I take the long way to work everyday, riding the rolling pastoral hills over the ocean to our shop in the woods in downtown Occidental.