Babes Ride Out

Sailor Jerry X Babes Ride Out UK

SponsorsAnya Violet

We are proud to invite Sailor Jerry as an official sponsor of Babes Ride Out UK! 

Sailor Jerry is the iconic American brand and spiced rum inspired by tattoo legend Norman ‘Sailor Jerry’ Collins. Today the brand includes Sailor Jerry Spiced, a rum created in the spirit of the man, and a line of Americana clothing and accessories. 

Sailor Jerry Spiced embodies the independent spirit and unapologetic attitude of the rum’s namesake, It’s is a straight-up, no nonsense, old-school rum, blended the way it should be, bold and smooth.

BRO:How did you hear about Babes Ride Out?

SJ: We’ve known it existed for number of years, Gem Harrison (who is on The Originals team), came to us saying that BRO was coming to the UK and we were keen to get involved!

BRO: What do you have in store for us at this year’s event? 

SJ: As we have BRO’s own, Gemma Harrison on The Ride, Sailor Jerry will be providing the event with SJ stock at the bar and goodie bags for attendees.

Our very own Gemma Harrison has joined "The Originals" team as Sailor Jerry hits the road for round two of THE RIDE! 

Iconic American brand, Sailor Jerry, will be hitting the road once again for round two of The Ride. Kicking off on Saturday 2nd July, three bad-ass, bike building teams from across the UK will be tasked with a series of epic challenges and compete against each other on a hell raising journey of balls-to-wall riding. 

This year’s teams, hailing from across Great Britain, include Hackney Wick’s finest bike specialists, Kingdom of Kicks, Welsh motorcycle club and hot rod masters, FTHaters and 2015’s returning challengers, The Ride Originals, who will take on an action packed schedule of hard-hitting challengeson this 9 day tour, in a bid to crowned champions of The Ride 2016.

Before setting off, teams will be tasked with customising their own brand-spanking new Harley-Davidson Street Bob; from sweet handlebars to awesome paint jobs, the public will get to vote for their favourite ride with the winner collecting those all important points. 

Each team will be handed their challenge book and routes as they set off, and tasked with making their own way across the country, competing for points along the way. Nationwide challenges will see the teams fight for the lead as they take on epic eating competitions to pit bike races, cutting each other’s hair to wearing their helmet for 24 hours straight- the teams will go head to head to win their Harley and a trip to Norman Collins’ spiritual home, Hawaii. Rolling towards the finish line on the 9th July, the riders will have 24 hours to complete their final challenges face to face ahead of the winner being crowned on 10th July.

All the madness and mayhem will be captured in a series of six videos airing across Sailor Jerry channels from w/c 18th July. So…dust your leathers off, start your engine and follow us via #TheRideSJUK, it’s going to be one helluva ride!  

Hashtag - #TheRideSJUK

Twitter - @SailorJerryUK 

Facebook – www.facebook/sailorjerryuk 

Instagram - @sailorjerry